Meet Our Speakers

Seasoned, strategic thinking C-level executive with expertise in the online media industry, skilled at orchestrating global enterprise dynamics to drive companies to excel, achieve exceptional growth, and secure market leadership

Ron Jaworski is the founder and CEO of Trinity Audio, the only unified platform that advances owners of content to strategically evolve to deliver audio experiences. Some of Trinity Audio’s top publishing clients and brands including Lenovo, McClatchy, and Fortune.

An ad-tech veteran with a deep understanding of the publisher and brands landscape, Ron has an extensive background in leading organizations. Prior to founding Trinity Audio, he co-founded TIM Media (formerly known as Meme Global Media Group). The company was later sold to Somoto for $13 million.

I am Adi Shpak, an AI Director at Perion with over 10 years of experience in data science and data analysis. I lead a team of data scientists focused on delivering impactful AI-driven products in the ad tech industry. My expertise includes building and integrating comprehensive AI solutions, including data analytics, classic machine learning models, deep learning models, and generative AI.

A marketing and advertising expert with extensive international experience in brand creation and development. I'm passionate about leveraging AI to empower marketing efforts, finding the perfect synergy between human creativity and AI capabilities.

​Leading Intent IQ's technical vision, Dror's role as CTO has been pivotal in developing innovative Cross Device Graph technology harnessing the power of AI micro services while leveraging cloud-based SAAS solutions. With a focus on Agile methodologies and a strong foundation in Java, JavaScript, and big data platforms like Cassandra and Redis, Intent IQ has driven significant advancements in ad tech.

At AlmondNet, Dror directed TV platform R&D, employing his expertise in distributed web application architecture and cloud deployment to enhance system throughput. His goal is scaling the summit of ad tech innovation, ensuring Intent IQ remains at the forefront of the Identity industry through agile development and cutting-edge data management.

Shiran Herzberg is a seasoned marketing professional with over 13 years of experience at eToro. As the Director of Media Partnerships and Head of Marketing for the GCC region, Shiran plays a pivotal role in driving the company's growth and success in the Middle East. He holds a Bachelor's degree in Business, majoring in Finance and Marketing.

Outside of work, Shiran is a dedicated family man, married with three children. He has a passion for motorcycles and sports cars, combining his love for speed with a keen eye for precision in both his personal and professional life.

After graduating in communication and journalism studies at Panthéon-Assas University, Paris, University of Navarra, Pamplona, and NYU, New York, I acquired vast professional experience working for large companies (Safran), agencies (BDDO), and media (France-Television, France-Soir, Vanity Fair, Gamma Press) in Paris and New York.

Since I arrived in Israel in 2003, I have managed the marketing strategy and operations of the leading global French TV networks (TV5Monde, Eurosport, France 24/RFI, Mezzo, Fashion TV, and TiJi).

In July 2011, I founded ACOMSTRATEGIES, located in the heart of Tel Aviv and dedicated to the representation of global media groups in Israel. In over a decade, ACOMSTRATEGIES became the official representation office of the most influential global media brands.

Communication and PR services are also part of our expertise. Together with my team of communication experts, we help clients to build effective brand awareness, and securing the best exposure they deserve.

An experienced digital leader in the areas of enterprise sales, brand advertising, paid search and performance marketing with an extensive focus on mobile games, specialized in monetization techniques and global growth strategies.

» Proven Ability of building strong relationships with top marketing decision makers
» Proven track record of successfully reaching and exceeding sales revenue goals
» Strong understanding of different ad based technologies (display, video, audio)
» Data and metrics focused, comfortable with manipulating data to make decisions
» Experience in a fast-paced startup environments
» Excellent communication and presentation skills
» Demonstrated team player with an ability to move fast and thrive in a dynamic, quickly-changing environment

Product Lead with over 6 years of management experience and over 12 years as product manager, skilled in creating roadmaps, managing end-to-end product development, and delivering results.

Extensive experience leading inbound and outbound product activities, specializing in Product Definition (PRD), Data Analytics, Big Data, Product and Solution Architecture, Needs Assessment, Teams and Stakeholders Management.

Michal Nissenson is the VP Marketing at Intent IQ, leading the company’s marketing strategy with a focus on content, brand positioning, and strategic partnerships. With a background in journalism and extensive experience in ad tech marketing, she drives impactful messaging and industry engagement.

Michal began her career as a reporter at the Napa Valley Register before moving into tech marketing in 2014, holding key roles in brand development and strategic partnerships. She has been an active member of The Women In Programmatic Network since 2021, serving as Director of Network Development.

She holds a BA in Economics and an MA in Political Economy from Tel Aviv University, as well as an MBA from the Hebrew University in Jerusalem.

Elena is a data-driven Director of Product at Voyantis, and over the past few years, she's been focused on machine learning products.

She began her career as a Product Manager in the Israeli Intelligence Corps, and continued as a data analyst in the private sector, which has since made her data-obsessed. She's gained extensive experience in managing BI teams, working in data engineering, and creating products for data driven people.

Yirga is an expert in artificial intelligence and a technological entrepreneur.

He is co-founder and CEO of the technology start-up 'MetekuAi'.

A professional and practical manager with over 20 years of experience in command, management and development positions in the technological and cyber units of the IDF and the high-tech industry.

Prior to MetekuAi, Yirga held diverse positions in technological units in the IDF. As head of an Artificial Intelligence unit, he initiated and established AI capabilities for the intelligence communities, and developed the first operational tool for the intelligence communities in the IDF and outside in the field of consciousness and influence. The project won awards and a certificate of appreciation for technological innovation.

Yirga holds a master's degree (MBA) in information systems and business administration, and a bachelor's degree in computer science.

Asaf Porat is the Chief Operating Officer of Teads, the newly merged public company following Outbrain’s acquisition of Teads (NASDAQ: OB).
Asaf plays a key role in driving innovation and integrating the teams and technologies of the merged company and oversees Teads’ operations, Product, R&D and Direct Response divisions globally. He holds an MBA in Strategy and Finance from TAU and Cornell University and brings extensive experience in digital advertising, corporate development, and business intelligence. Ex Israeli Navy but never stopped sailing since.

Natalia Vasilyeva, EVP Marketing and Strategy at Anzu.io, the world’s most advanced in-game advertising platform. She leads the global marketing team, which stretches across New York, London, and Tel Aviv. Vasilyeva was employee number six at the company and continues to shape Anzu’s strategy, proposition, and roadmap, having helped transition the company from Start-Up to Scale-Up to its current status as the in-game advertising leader.

As an influencer and industry expert in her own right, Natalia has also played an essential role in establishing and standardizing in-game advertising as a media channel over the past five years and has developed strong relationships with experts from many of the globe’s leading brands, game companies, and industry bodies. She joined the 2023 judging panel for the Digiday Awards Europe and The Drum Awards Metaverse category. Natalia was finalist for Advertising Week Europe’s Future is Female Awards and received the IAB Service of Excellence Award in 2024.

Before Anzu, Natalia worked as a project and marketing manager for a global AdTech company, Glispa, and the world leader of mobile fitness apps, Sport.com. A multilingual speaker and author, she writes extensively about AdTech and in-game advertising and frequently speaks at industry events around the world, educating audiences on the potential of gaming as an advertising medium.

An experienced Sales & Growth leader, with a strong background in planning and executing national and international sales strategies. This included several years at Google, where I rose from strategic account manager to head of domestic sales (Waze), which involved strong collaboration with marketing & product, leading market strategy, growing and nurturing a wide portfolio of large customer accounts across all verticals, and building productive relationships with C-level stakeholders across many verticals. My time with Google also included playing a key role in the bounce-back strategy following Covid-19 – a strategy that was then successfully duplicated in global markets.

Dori is a dynamic professional with extensive experience in public relations, media consulting, and strategic partnerships. As the VP of Client Management at Narrative Group, she oversees high-profile accounts for global companies, leading their influencer marketing initiatives worldwide. She holds a Bachelor's degree in International Relations and English Language and Literature and previously served in the IDF Spokesperson Unit. With a diverse skill set in partner relationship management, social media strategy, and strategic communications, she has successfully managed notable PR accounts for leading organizations, including Boeing and Bank of America Merrill Lynch, prior to her transition from the PR industry.

Executive manager with extensive experience leading an eight figure P&L, creating growth and establishing new operational fields with global sales and customer facing teams. Proven track record of success in a goal oriented environment, including public companies.

Experience :
Cultivating a high-performing, supportive and agile team culture
Driving growth and profitability by devising and executing on a Go-To-Market strategy
Reporting to the Board of Directors regarding progress on strategic goals

Experienced Chief Marketing Officer with a demonstrated history of working in the digital marketing and advertising industry. Skilled in cross-company project management for Marketing, R&D, Sales, SAAS and Automation. Building and executing marketing strategy. Discover, initiate and build operations from A to Z.
Managing departments, work teams and business relationships. Developing a new product SRS and roadmap.

Versatile and results-driven technology leader with over 15 years of hands-on experience in all levels of product management, from detailed feature-level scoping and prioritization to company-level roadmap planning. Proven track record of driving revenue growth and market expansion through strategic product development and innovative solutions. Skilled in team leadership, product strategy, and cross-functional collaboration.

A tech-savvy Marketing and PR professional well versed in designing and executing global strategy and integrated communication plans.
I enjoy puzzle solving, and deciphering complex technological concepts, and presenting them to audiences from diverse backgrounds. I have managed internal teams, external agencies, and freelancers, creating a comprehensive marketing operation, which delivers measurable results.

In addition to the positions listed on my profile here, I have worked on a variety of projects (freelance and retainer basis) in industries like Edge Computing, Cybersecurity, New Media, Telematics, Medical Devices, eHealth, AgTech, and more. Projects included marketing strategy and implementation, website content, eMail funnels, copywriting and content development, PR and marketing plans, investor decks, and comprehensive event management.

➺ An 𝒆𝒏𝒕𝒓𝒆𝒑𝒓𝒆𝒏𝒆𝒖𝒓, 𝒄𝒐-𝒇𝒐𝒖𝒏𝒅𝒆𝒓, 𝒂𝒏𝒅 𝒐𝒘𝒏𝒆𝒓 𝒐𝒇 𝒂𝒅-𝒕𝒆𝒄𝒉 𝒄𝒐𝒎𝒑𝒂𝒏𝒊𝒆𝒔: a premium global leader in direct-to-consumer digital advertising services and a media company specializing in paid media advertising.
➺ Success in 𝒕𝒖𝒓𝒏𝒊𝒏𝒈 𝒑𝒓𝒐𝒇𝒊𝒕𝒔 from the initial stages of operation and in 𝒔𝒖𝒔𝒕𝒂𝒊𝒏𝒊𝒏𝒈 𝒐𝒓𝒈𝒂𝒏𝒊𝒄 𝒈𝒓𝒐𝒘𝒕𝒉.
➺ Experienced in 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒅𝒆𝒗𝒆𝒍𝒐𝒑𝒎𝒆𝒏𝒕, 𝒔𝒄𝒐𝒖𝒕𝒊𝒏𝒈 𝒇𝒐𝒓 𝒏𝒆𝒘 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒐𝒑𝒑𝒐𝒓𝒕𝒖𝒏𝒊𝒕𝒊𝒆𝒔, identifying new markets , and promoting innovative business channels.
➺ Solid 𝒕𝒆𝒄𝒉𝒏𝒐𝒍𝒐𝒈𝒊𝒄𝒂𝒍 𝒃𝒂𝒄𝒌𝒈𝒓𝒐𝒖𝒏𝒅 from managing C4I projects and teams.
➺ Expertise in:
- Developing new business and penetrating new markets
- PPC Affiliate Marketing and cutting-edge monetization strategies
- Media buying: CPM, CPC, CPV, Email Marketing
- Scaling business to new heights

Over 20 years of marketing, business development & managerial experience in both private & publicly traded companies, establishing and executing cross company strategic processes targeted at building strong global brand positioning, valuable business opportunities and undeniable brand-value. From startups, through SMB's, corporates & enterprises - I've been fortunate to lead incredible business journeys and work with magnificent companies!

Liat is an Ad-Tech product expert with over 10 years of experience in digital advertising, in both business and product roles, the last one being at Verizon Media (Yahoo!). After leading different products in monetization SDKs, programmatic buying, video serving and more, Liat joined Odeeo to lead the product department and take the Audio revolution to the next level

Adi Kassif is a dynamic leader with a passion for building high-performing teams and driving significant business growth. As SVP of Operations at Nexxen, she leads the charge in ad operations, media buying, supply relationships and strategy, overseeing a global team. Adi is known for her ability to cultivate a collaborative and agile work environment, empowering her teams to achieve exceptional results.  She has a strong track record of developing and implementing successful go-to-market strategies and effectively communicating progress on strategic goals. Her expertise in the digital advertising space, particularly within the DSP and SSP landscape, positions her as a thought leader in the industry. 

Growth Marketing Team Lead at monday.com

Demand Gen and Growth Strategist at Atera
Specializing in crafting and executing full-funnel strategies.
With deep expertise in video marketing—spanning ideation, execution, and media management (performance and brand), driving large-scale paid campaigns that maximize impact across the entire customer journey.

Experienced Chief Executive Officer with a demonstrated history of working in the internet industry. Skilled in Mobile Content, Go-to-market Strategy, International Business Development, Mobile Applications, and Mergers & Acquisitions.