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Our Agenda
09:00-10:00
Opening Doors and Networking
10:00-10:20
Talk: How publishers and brands are building "Sovereign Reach" to bypass algorithm dependency.
10:20-11:00
Panel: Agentic AI & The Machine-to-Machine Economy
Discussing AI agents that autonomously negotiate media buys and optimize in real-time.
Moderator: Eyal Ben-Ze'ev
11:00-11:30
Fireside Chat: Identity vs. Regulation: The New Security BattlefieldA deep dive into global privacy laws and the shift from "tracking data" to "verifying identity".
11:30-11:50
Break: Networking & Coffee
11:50-12:30
Panel: How publishers and brands are building "Sovereign Reach" to bypass algorithm dependency.
Moderator: Eyal Ben-Ze'ev
Panelists:
Itay rubinstein , Founder, 9 Dots media & Eye Conic Spot
12:30-12:50
Talk: From Prime Time to Real Time: Offline Becomes Performance
Noam Gechtman
Co-founder & CEO at Animo
12:50-13:30
Break
13:30-14:10
Workshop: Hands-on: AdTech in the AI era
14:10-15:00
Round table: Measurement Transformed: Moving from MTA to TVM
Experts discuss "True Value of Marketing" (TVM) and privacy-safe attribution models like MMM.
15:00-15:40
Panel: Brand Safety in the Age of Synthetic Media
Tackling AI-generated content farms and maintaining quality in a "slop-filled" supply chain.
Moderator: Eyal Ben-Ze'ev
15:40-15:50
Closing Remarks: Closing Remarks: AdTech as Infrastructure
Final thoughts on 2026 as the year AI becomes the operating system for marketing.
15:50
Happy hour on the beach!