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Our Agenda
09:00-09:05
Opening Remarks
09:05-09:35
Panel: The Present and Future of the AdTech industry
Moderator: Eyal Ben-Ze'ev
Natalia Vasilyeva, EVP Marketing & Strategy | Anzu
​Michal Nissenson, VP Marketing | IntentIQ
Rafi Ton, CEO | Nuviad
Amit Monheit, Co-Founder & CEO | Odeeo
09:35-10:05
Panel: Beyond the Platform - What Adtech Customers Want
Moderator: Eyal Ben-Ze'ev
Shiran Herzberg, Director of Media Partnerships | eToro
Roei Ben Bassat, Co-founder | Kendago
Adi Orr, Demand Gen
and Growth Strategist | Atera
10:05-10:25
AI for Marketing
Yael Warman, Senior Campaigns & Content Manager | Google
10:25-10:45
The Rise of CTV and OTT: Opportunities and Challenges and How to Measure Success
Armelle Haim, Founder & CEO | ACOMSTRATEGIES
10:45-11:15
Panel: Identity Solutions: The Path Forward
Moderator: Eyal Ben-Ze'ev
Dror Ben Yishai, CTO | IntentIQ
Elena Levi, Director of Product | Voyantis
Alex Povereny, Director, Product Management -Identity & DMP | Nexxen
11:15-11:45
Break
11:45-12:00
Using Past Data to Predict the Future
Rafi Ton, CEO | Nuviad
12:00-12:15
Digital Advertising Agency Transformation
Yossi Elchanan, CMO | Adcore
12:15-12:30
The Rise of Audio
Ron Jaworski, CEO | Trinity Audio LTD
12:30-12:45
The Power of Clean Data: Leveraging Hate Speech Detection for Safer Ad Environments
Yirga Semay, Co-Founder & CEO | MetekuAI
12:45-13:00
Attention everyone: The open internet is ripe for true full-funnel advertising
Asaf Porat, COO | Teads
13:00-13:15
How to Create a Winning Product in the AdTech Industry
Itzik Mitzmacher, Former SVP Product | Innovid
13:15-14:00
Lunch Break
14:00-14:15
Hybrid Teams - When Technology Really Starts Working for You
Naama Manova-Twito,
Co-founder and CEO | Marketeam.ai
14:15-14:30
Tech and Talent: How a Unified Ad Tech Stack Empowers High-Performing Teams
Adi Kassif, SVP Operations | Nexxen
14:30-15:00
Panel: Attention, Not Interruption: The Non-Intrusive Ad Revolution
Moderator: Eyal Ben-Ze'ev
Liat Barer, CPO | Odeeo
Natalia Vasilyeva, EVP Marketing & Strategy | Anzu
Dori Zussmann, VP Clients | Narrative
15:00-15:15
KPI Mythbusting: How metrics can mislead us and why we need to dig deeper
Ziv Mishan, VP Revenue | Kueez
15:15-15:30
From ML to GenAI: AI Solutions for AdTech Challenges
Adi Milrad Shpak, Director of AI | Perion
15:30-15:35
Closing
Eyal Ben-Ze'ev, Summit Moderator