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Our Agenda

Opening Doors and Networking

Talk: How publishers and brands are building "Sovereign Reach" to bypass algorithm dependency.

Panel: Agentic AI & The Machine-to-Machine Economy
Discussing AI agents that autonomously negotiate media buys and optimize in real-time.

Moderator: Eyal Ben-Ze'ev

Break: Networking & Coffee

Talk: Gaming & Gen Z: Beyond the 30-Second Spot
How to engage high-intent audiences through gamified advertising and immersive social environments.

Panel: The Big Screens: CTV, pDOOH & The Omnichannel Loop
Integrating interactive CTV formats with digital out-of-home for a unified consumer journey.
Moderator: Eyal Ben-Ze'ev

Break

Workshop: Hands-on: AdTech in the AI era

Fireside Chat: Identity vs. Regulation: The New Security Battlefield
A deep dive into global privacy laws and the shift from "tracking data" to "verifying identity".

Round table: Measurement Transformed: Moving from MTA to TVM
Experts discuss "True Value of Marketing" (TVM) and privacy-safe attribution models like MMM.

Panel: Brand Safety in the Age of Synthetic Media
Tackling AI-generated content farms and maintaining quality in a "slop-filled" supply chain.
Moderator: Eyal Ben-Ze'ev

Closing Remarks: Closing Remarks: AdTech as Infrastructure
Final thoughts on 2026 as the year AI becomes the operating system for marketing.

Happy hour on the beach!