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09:00-09:05

Opening Remarks

09:05-09:35

Panel: The Present and Future of the AdTech industry
Moderator: Eyal Ben-Ze'ev

Natalia Vasilyeva, EVP Marketing & Strategy | Anzu

​Michal Nissenson, VP Marketing | IntentIQ

Rafi Ton, CEO | Nuviad
Amit Monheit, Co-Founder & CEO | Odeeo

09:35-10:05

Panel: Beyond the Platform - What Adtech Customers Want

Moderator: Eyal Ben-Ze'ev

Shiran Herzberg, Director of Media Partnerships | eToro

Roei Ben Bassat, Co-founder | Kendago
Adi Orr, Demand Gen
and Growth Strategist | Atera

10:05-10:25

AI for Marketing

Yael Warman, Senior Campaigns & Content Manager | Google

10:25-10:45

The Rise of CTV and OTT: Opportunities and Challenges and How to Measure Success

Armelle HaimFounder & CEO | ACOMSTRATEGIES

10:45-11:15

Panel: Identity Solutions: The Path Forward

Moderator: Eyal Ben-Ze'ev

Dror Ben Yishai, CTO | IntentIQ 

Elena Levi, Director of Product | Voyantis
Alex Povereny, Director, Product Management -Identity & DMP | Nexxen

11:15-11:45

Break

11:45-12:00

Using Past Data to Predict the Future

Rafi Ton, CEO | Nuviad

12:00-12:15

Digital Advertising Agency Transformation

Yossi Elchanan, CMO | Adcore

12:15-12:30

The Rise of Audio 

Ron Jaworski, CEO | Trinity Audio LTD

12:30-12:45

The Power of Clean Data: Leveraging Hate Speech Detection for Safer Ad Environments

Yirga Semay, Co-Founder & CEO | MetekuAI

12:45-13:00

Attention everyone: The open internet is ripe for true full-funnel advertising

Asaf Porat, COO | Teads

13:00-13:15

How to Create a Winning Product in the AdTech Industry

Itzik Mitzmacher, Former SVP Product | Innovid

13:15-14:00

Lunch Break

14:00-14:15

Hybrid Teams - When Technology Really Starts Working for You

Naama Manova-Twito,
Co-founder and CEO  | Marketeam.ai 

14:15-14:30

Tech and Talent: How a Unified Ad Tech Stack Empowers High-Performing Teams

Adi Kassif, SVP Operations | Nexxen

14:30-15:00

Panel: Attention, Not Interruption: The Non-Intrusive Ad Revolution

Moderator: Eyal Ben-Ze'ev
Liat Barer
, CPO | Odeeo
Natalia Vasilyeva, EVP Marketing & Strategy | Anzu
Dori Zussmann, VP Clients | Narrative

15:00-15:15

KPI Mythbusting: How metrics can mislead us and why we need to dig deeper

Ziv Mishan, VP Revenue | Kueez

15:15-15:30

From ML to GenAI: AI Solutions for AdTech Challenges

Adi Milrad Shpak, Director of AI | Perion

15:30-15:35

Closing

Eyal Ben-Ze'ev, Summit Moderator

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